Here are some notes which I made while watching this video. It’s a awesome video to help you to boost your search engine rankings so I would recommend you to watch it if you have the time. Otherwise, here are the notes which I asked my staff to made and edited from it.
- Always put some text on your page. Having only images on your website is not getting your website ranked anywhere in the future. Relying on Meta tags only isn’t very good.
- Think about what users will type to search. Use the Google keyword search tool to help you understand – focus on helping your users with what they are looking for.
- Add the ability to add user generated content (user reviews and comments) to your site. If you add the ability for users to add comments to the site you will not have to write the textual content yourself. It’ll help your website get new and fresh content.
- Do not stuff keywords into your keyword tags. Put up relevant keywords that tells the user what your webpage is all about is much better than stuffing.
- It is ideal for content to be seen immediately when the page loads. Content should come first; ads, links, and login boxes follow. Users should be able to see the content first without scrolling down the browser. Content should be able to be seen above the fold.
- If you run WordPress, keep it up to date. WordPress is really great with SEO but always update it to the latest version. Always get patched, otherwise there is a chance of being hacked and it might spread virus to the visitors.
- Put some of the descriptions on the title and description meta tags. This can make some difference on the search.
- Stand out from the crowd. Choose a brand name (or domain) that is closely related to your site but yet different from other websites. You can choose a name that will differentiate you from the other sites.
- Use Google Webmaster Central for your website. Detects malware on websites. Make sure your site is clean of hacks and suspicious scripts. Google will block your site, and will stop to send searches to your site, if your site has malware.
- Use Google Skipfish. You will be able to analyze any potential hacks and vulnerabilities before launching your site.
- Original content will rank high on the search. Copying from other sites will not help rank. With duplicated content, your entire site may not be even listed in the search engine – From own experience.
- Know where the traffic is. Instead of looking at getting ranked on the highly contested or a highly competitive keyword or key phrase, look at your server logs to see what people are already typing. Look at where the traffic is. Use twitter or facebook, or other social networking sites with heavy traffic instead of relying on the search engine.
- Efficient layout is critical. Choose to display what users can be interested in first, and in the order of being interesting down the page.
- Meta description. Having a unique meta description for each page is ideal.
- What the search engine wants is the same content users want. Additional text at the bottom of the site for Google does not really work. Adding content beyond what is necessary on the page does not help in the searches. If you have good content, do not hide it under the scroll
- Keywords on the URL helps. Adding keywords to your URL helps, just like what WordPress is doing – have a good permalink structure for your website.
- For websites of products, services, or people with a physical location always put the complete address on the page. Users will tend to type the address or the general location on Google. This will help rank the site on the searches.
- Link buying is not a good practice - tend to get alot of junk links which are irrelevant and the spam fighters would catch it.
- Try not to use URL shorteners. They tend to break the keyword link.
- Domain TLD doesn’t really matters - .com, .net, .org, .info, .td can still rank for the first position. It’s a matter of the value added. .info used to be free and there were quite spammy which causes the visitors to be hesitant in typing in the links.
